ACHIEVE started as a division of the Crisis & Trauma Resource Institute (CTRI) in 2008.  But the story of ACHIEVE actually begins when CTRI was founded by Randy Grieser and Heidi Grieser in 2007. 

Photo of Randy and Heidi Grieser, Founders


This is our story.


Fall 2006 – An Idea

While Randy was working as a Counselor with the Kaslo Community Society, he began envisioning turning material he produced during his Social Work graduate degree into a workshop. He believed in the value of this material and wanted to see it doing good, instead of collecting dust on a shelf.

Nov. 2006 – First Effort

Under the name, “Randy Grieser, Training and Consulting”, 3000 flyers are sent out to various schools and social services agencies. These flyers promote two workshops that Randy developed: Crisis Response Planning and Suicide Intervention Skills. Although they’ve undergone many revisions since then, we still teach versions of these two workshops.

Jan. 2007 – First On-site Training Client

Our first organizational client signs a contract for two days of training.

Feb. 2007 – Big Decisions

While running the organization out of our small Kaslo home, the phone keeps ringing, and work keeps coming in. A decision is made that Randy needs to quit his “real” job. Sensing that the opportunity for growth is bigger than Randy, our name is changed to Crisis & Trauma Resource Institute (CTRI).

Plans are made to offer our first public workshops later in the spring. The decision is also made to move back to Manitoba to be closer to a major airport. Randy’s sister, Shari Ladd, starts work with CTRI in the area of website development and marketing. She still works with us in this role today.

March 2007 – The Move & First Hires

We move back to Morden, MB and set up a small office in our house – first in the second-floor bedroom, and then in the basement. Heidi is answering phones and processing registrations, while also caring for our two young children – both under 6. We determine that it’s time to hire our first full time employee. We also hire our first three trainers, two of whom are still training with us today: Kimberly Enns and Paul Carrick.

April 2007 – Public Workshops

We offer our first public workshop of the spring in several major cities.

Fall 2007 – New Material

In what becomes a cornerstone in the growth of CTRI, and with the help of our new trainers, we develop several new workshops. Every year, we add at least one new workshop to our selection of trainings.

December 2007 – Another Move

We move again, this time to Winnipeg, MB. Our office is in on the third floor.

 

January 2008 – Another Idea

While on vacation in Key West, Randy and Heidi have the idea of creating a division that would be more focused on leadership development and conflict resolution. The idea for ACHIEVE Training Centre (in 2016 the name is changed to ACHIEVE Centre for Leadership and Workplace Performance), is set in motion. It should be noted that many innovative ideas for CTRI have come while on vacation.

May 2008 – International

We do work for the first time internationally. While not core to our vision, we do work with international clients from time to time.

August 2008 – More Changes

We move again – this time to our first “real” office building, a converted house at 154 Sherbrook Street. In addition to Randy and Heidi, we now have 3 full-time employees. ACHIEVE is now operational.

2009-2016 – Growth & Key Personnel

After moving into our first office building, we continue to build a team that will help us in our long-term vision. While she started as a trainer, Vicki Enns began her role as Clinical Director in 2010. Having Worked as a trainer since 2008, Eric Stutzman joined us as the full-time Managing Director of ACHIEVE in 2013. Our Director of Training for CTRI, Nathan Gerbrandt, joined us in 2015.

Long-term employees Shari Ladd, Cindy Rublee, Delayne Hogan, and Joyce Vincent have been instrumental to creating continuity in our workforce and stability of our office environment. Our training and development specialists, Wendy Loewen, John Koop Harder, and Mike Labun play an invaluable role in helping us create and maintain exceptional training material.

Throughout this time, we add various new resources including webinars and video training formats. We start to do more work in the USA, and we move to a larger building just down the street at 62 Sherbrook St.

We also name our values and core beliefs, which Includes the belief that access to training and skill development should be available to everyone. Among other initiatives, we begin offering free resources via our website and newsletter. We now see this as key to our growth.

During this time our mission and vision are crystalized, and truly become a beacon for how and what we do.

January 2017– First Book

With the publication of Randy’s book, The Ordinary Leader, we begin our new division, ACHIEVE Publishing. We will release one new book each year.

September 2017 – Family Tradition

We start printing our own training manuals (over 20,000 a year) on-site. Randy and Heidi’s children, Ben and Ana, begin working at ACHIEVE in our new print shop.

Today…

We now offer 80+ different workshops to over 20,000 people each year. We have a staff of 15 employees and 100 contract trainers.

We are as committed as ever to providing quality and accessible professional development training that betters people’s lives.